New times, new technologies, new perspectives…
Only in the 90s, we witnessed how the Internet changed traditional marketing, now we can observe how Blockchain do the same thing with the digital world. NinjaPromo
decided to look deeper at a question. How Blockchain can change everything?
The most important thing about the blockchain is that it will completely change the approach to doing business. This is an innovative way to interact with clients, first of all.
This is because the blockchain is a common, reliable and public system: "you can watch but you can't touch"
The blockchain has no central government. Thanks to this element of personal relationships, buyers can control their data and see how they are used and shared. How does blockchain affect marketers?
The development of TV and web advertising has led to the emergence of a huge amount of spam and bots, so new companies were set up to solve these problems. Greater transparency strengthens trust between brands and customers. Thanks to Blockchain, the entire advertising ecosystem is evolving.
For example, customer confidence increased after Walmart and IBM began working together
. As a result, the hypermarket's supply chain has become more transparent. Thanks to the blockchain, customers were able to track the origin of the products. Here are some more examples of how marketers can use a blockchain:
- Verify the delivery of advertising: make sure that the real person watched the advertisement within the prescribed time.
- Verify the involvement or effectiveness of advertising.
- Prevent the same ad from showing to the user again, set the optimal frequency of impressions.
- Pay to publishers, tech companies, agencies responsible for creating, delivering and advertising effectiveness.
- Pay clients for using their data, such as behavior or preferences.
- Track interaction with any ad placed, as well as its effectiveness.
- Reward users for providing explicit data, such as personal information, interests, and shopping planning.
- Show to the consumer (if necessary) how specific data was used by the advertiser.