Instagram is like a fridge. You keep opening and closing it every few minutes to see if there's anything good when you get bored. According to Yotpo
, the average visit duration is 192 seconds, which is 40% more than Facebook, Pinterest, and Twitter. The service is one of the most popular platforms, with 500+ million daily active users. Besides, it is a leader in social media marketing. Naturally, brands want to reap the maximum benefits here.
Although Insta is still mostly focused on images, it is continuously adding new tools to bring followers and withdraw business on a new level. The social networking app proposed its own video hosting solution in 2018: IGTV (aka Instagram TV). People used to share the live stream in stories available only for 24 hours. Afterward, it was deleted automatically. In 2020, it has become possible to save the broadcast on IGTV immediately. What a time to be alive, right? Reels
is another innovation. This function allows the creation of short videos and putting music or various effects. Many users call the tool the Tik-Tok's closest brother. But the developers assure these have something in common but are not the same thing. What are other ideas to gain more followers and provide a new beginning for your business? Let's find out!