According to Grin
, 30% of potential customers overall are basing their shopping choices on recommendations from non-celebrity influencers. Blockchain is highly specific field, so the share of active interest provided by micro-influencer is even larger for crypto projects.
On the other hand, only around 3% of consumers are following the advice of celebrities. You'll increase your reach, that's for sure, that would be wasted resources with barely any results. Speaking of resources. Your accountant would also prefer micro-influencers. They provide 60% higher engagement rates and 22% social drive of conversations and buzz 6–7 times more cost-efficiently than celebrities.
People tend to trust those who speak the same language and live the same lives as them, rather than to the refined images with entire marketing teams behind them. And this effect intensifies when it comes to crypto. Blockchain projects and micro-influencers are created for one another — they all have very specific, often narrow audience than is deeply interested in very precise topics. Covering The Basics of Successful Micro-Influencer Campaign